Introducing GTM OS

The operating system for the future of GTM.

Your data is either too raw to use without weeks of engineering, or locked in a dashboard too rigid to answer the question you have right now. GTM OS sits in between — describe what you need in plain English and it builds the app for you to surface insight, make a decision and take action.

Get early access → Try the interactive demo

Test GTM OS on your own data - bespoke apps designed for what you need.

The teams shaping GTM OS
mouseflow
drive-lock
signicat
global-sign
ehs-insight
Lime-crm-logo-md
QAD-logo
ge-healthcare-big
jetbrains
wartsila
How it works

Describe it. Build it. Act on it.

One sentence in. A live app out — built on your own GTM data, not a generic dashboard.

✎

Describe what you want

Ask in plain language — "show me every hot account my team hasn't touched yet." No need to wait for RevOps to build a dashboard.

✦

GTM OS builds the app

It assembles a live app on your unified account data, read by an AI tuned for GTM — not a one-off answer that forgets your context on the next question.

→

Act from the same place

Trigger campaigns, alert sales, route decisions — execution and intelligence in one governed layer, not five browser tabs.

← Back to librarySurge Hide chat
Chat
alex@meridian.io · Meridian GTM
System Describe the GTM app you want. A 3-agent team — Designer, Implementer, QA — builds it on your real data.
Designer → Implementer → QA · building on your data…
Describe the GTM app you want… Send
Your app will appear hereDesigner drafts the spec → Implementer writes the queries → QA validates on real data.

Surge

See who's in-market — and who to act on

351ICP surging
209To act on
56Confirmed 1st-party
196Researching competitors
What the market is researching
Category research 7,293 Buyer journey intent 3,629 Solution comparison 1,615 Competitor watch 952 Enterprise intent 877 Lost opps · intent 67

Anchor

Save the customer before the renewal call

€1.5M of ARR up for renewal in 90 days — €592k at risk across 9 accounts.
40Renewing ≤90d
9At-risk in window
€592kARR at risk
Acme Corp At-risk€585k ARR · renews in 149d · engagement flatlined
Globex At-risk€294k ARR · renews in 68d · quiet 119 days
Initech Watch€150k ARR · renews in 47d · engagement cooling

Account Journey Map

Every account's lifecycle — engagement, pipeline, delivery on one timeline

150Accounts tracked
0At risk
87Drifting
63Healthy
SalesAdWebsiteQuiet
Northwind
Globex
Initech
Acme Corp
Umbrella
Vandelay
Soylent
How it works

Describe it. Build it. Act on it.

The whole motion is one sentence in, a live app out.

✎

Describe what you want

Ask in plain language — "show me every hot account my team hasn't touched yet." No need to wait for RevOps to build a dashboard.

✦

GTM OS builds the app

It assembles a live app on your unified account data, read by an AI tuned for GTM — not a one-off answer that forgets your context on the next question.

➜

Act from the same place

Trigger campaigns, alert sales, route decisions — execution and intelligence in one governed layer, not five browser tabs.

Screenshot 2026-06-22 at 15.51.49
Interactive demo

See GTM OS in action — no form, no sales call

Click through the product yourself. Want to try it with your own account data, early access is one tap away.

[ Interactive product demo embeds here — paste a Guideflow ID per tab ]
Want to see this with your accounts? Get early access →
Who it's for

Built for the whole revenue team

Pick your seat — see what GTM OS does for you.

For the CMO

Prove marketing's contribution to pipeline and revenue from your real data — no vanity metrics. Own the ABM narrative for the board, and see exactly where your budget is working.

  • Tie marketing to pipeline and revenue — in real data
  • Own the ABM story you take to the board
  • See where budget works, and reallocate with confidence
Get early access →

For the CRO

See the whole revenue engine on one screen — where pipeline is building, stalling and converting across every stage. Catch the failure points before they hit the forecast, and drill into any account or motion without waiting on a report.

  • See the full funnel — demand to closed-won — in real data
  • Find where pipeline stalls, leaks or under-converts
  • Spot coverage and conversion gaps before the forecast does
Get early access →

For demand generation

Stop guessing which accounts are in-market. Intent and engagement unify in one place, and you build the views and alerts you need — no ticket, no SQL.

  • Spot in-market accounts as they heat up
  • Build campaign and pipeline views in plain language
  • Trigger plays the moment intent spikes
Get early access →

For sales & BDRs

Know which accounts to work and why — engagement, intent and pipeline on one timeline, with the next move surfaced for you.

  • See every account's full journey at a glance
  • Get alerted when your accounts re-engage
  • Act without leaving the system
Get early access →

For RevOps

One governed, account-level source of truth — unified data and a semantic layer, so every team works from the same trustworthy numbers.

  • Unify CRM, marketing, ads and web at the account level
  • Govern definitions once, consistently everywhere
  • Spin up reporting without engineering
Get early access →
Built on GTM OS

Real apps, built by real teams

A look at real apps already built with GTM OS

What GTM OS is

Your data is too raw. Your dashboards are too rigid.
That's why we built GTM OS.

Static dashboards can't keep up. General chat with an AI forgets your context on every question. GTM OS is the missing middle — where your unified data, an AI tuned for GTM, and your judgment meet.

01

Intelligence layer

Your GTM data is scattered across CRM, marketing automation, ad platforms and web analytics. GTM.OS unifies it at the account level and interprets it through a semantic layer — so answers are consistent and trustworthy.

02

Collaboration layer

Work in GTM Apps, not dashboards. Interactive environments where you explore, build context, and decide — with AI that understands the full picture of what you're looking at.

03

Execution layer

Act without switching tools — trigger campaigns, alert sales, route decisions. Agents handle the monitoring; you handle the judgment, both from the same governed intelligence.

04

Bring bespoke apps to life

Describe what you need in plain language — "a live feed of hot accounts", "a weekly pipeline view for the VP" — and GTM OS builds it as an app unique to you. No engineering required.

Why now

The dashboard era is ending. GTM OS is what comes next.

For a decade, GTM platforms became dashboards people stopped opening — the data was there, the judgment wasn't. AI can finally close that gap, but bolting a chatbot onto a dashboard isn't the answer: it forgets your context on every question. GTM OS is the active intelligence  layer where unified account data, an AI tuned for GTM, and your team's judgment meet — built from day one for a world where agents and humans work side by side.

"The winning GTM platform won't be one you log into. It'll be the layer your team — and your agents — both work from."
— Markus Ståhlberg, Founder & CEO, N.Rich
Early access

Get early access to GTM OS

Early access is opening now — for N.Rich customers and teams new to us alike. Tell us where to send your invite.
FAQ

The bits you're wondering about

What is GTM OS? +
GTM OS is an AI-native operating system for go-to-market teams. It unifies your go-to-market data — from first ad impression to closed deal — and gives your team and AI one place to explore it, build the apps you need, and act on it. It is the layer between your data and your decisions: not another dashboard, and not a chatbot.
What problem does GTM OS solve? +
For years, go-to-market platforms became dashboards people stopped opening — the data was there, but the judgment and action were not. GTM OS makes revenue teams AI-native, turning scattered go-to-market data into decisions teams can act on at AI speed, without switching tools.
What does GTM OS do? +
GTM OS unifies your go-to-market data at the account level and interprets it through a semantic layer tuned for GTM, so answers stay consistent and trustworthy. Your team and AI then work together in interactive apps to explore that data, decide, and act — triggering campaigns, alerting sales, and routing decisions from one place.
How is GTM OS different from a CRM, a dashboard, or an AI chatbot? +
A CRM stores your data, a dashboard displays it, and an AI chatbot answers a single question then forgets your context. GTM OS is the layer in between — a governed, account-level intelligence layer where people and AI work together continuously. It sits on top of your existing go-to-market stack rather than replacing it.
What does it mean for a revenue team to be AI-native? +
An AI-native revenue team uses AI as a core part of how it operates, not as a bolted-on chatbot. With GTM OS, AI continuously reads a team's unified account data and works alongside them to explore, decide, and act — while people keep the judgment that AI cannot replace.
Who is GTM OS for? +
GTM OS is for B2B revenue teams running account-based go-to-market: marketing, sales, and RevOps. It is built for demand generation, sales and RevOps leaders, and CMOs who want to turn go-to-market data into revenue performance.
How is GTM OS related to N.Rich? +
GTM OS is built by N.Rich, the account-based go-to-market platform. N.Rich unifies your go-to-market data and account intelligence; GTM OS is the AI-native layer on top, where your team and AI act on that intelligence together.
How do I get access to GTM OS? +
GTM OS is opening early access now, with general availability to follow. Request access from this page to see it working on your own go-to-market data.